The Stomping Grounds Branding

WHO THEY ARE

Stomping Grounds is an urban cafe specializing in coffee, but also offer some small bites. Their coffee has many options and flavors. What makes this cafe unique is that it has a double life as a live events venue at dusk. They host things like open mics, live music and even karaoke. Their audience is primarily 20-30 somethings but they also attract a certain percentage of 40 somethings that are into art, child-free and are into live events. Located in the heart of the city's Arts District, this cafe boasts unique flavors, vintage industrial exposed brick walls with modern accents, lots of natural light and when the sun sets, ambient lighting and a cozy but energetic atmosphere.

WHAT WE DID
We decided to hand draw the logo to illustrate the "fun" and "uniqueness" that is The Stomping Grounds. We invoked the colors of the star, the coffee of course. For Typography we went with a modern-vintage duo to complement the industrial interior design. Being in the arts district, we wanted to speak to the audience and really try to capture that vibe that they relate to.
Tone of voice and taglines: "Sip, Stomp, Repeat." "The heartbeat of your daily routine" and "Where beans meet beats" We felt using some fun and witty taglines really spoke to what Stomping Grounds was all about.

Brand Video Storyboard:
Our playbook again was to capture that aesthetic, we wanted the viewer to really feel what it felt like to be there, in the moment with Stomping Grounds. To taste the coffee, the food, to be immersed in the atmosphere and feel the excitement that Stomping Grounds feel each day serving the community.