GRAPHIC DESIGNER
AURUM CREATIVE
Brand Development
A powerful brand combines design and messaging to evoke emotions and drive strategy. The brand identity development process conveys the value of your organization not only to your customers, but also to your employees. A powerful brand identity can help your company drive performance in sales, marketing and retention.
Digital Design
In an increasingly digitized world, it’s likely that your brand will need to start move collateral to the digital space. We take your brand and message to create captivating and informational digital pieces that make an impact. Deliverables including:
- Banner ads
- Infographics
- Website elements
- Graphics for reports and white papers (PDFs)
Print Collateral
Print collateral is a collection of printed“leave-behind marketing materials”. They can be utilized to support a product, service or event your company or business may be trying to promote. These are the most rudimentary form of identity and should always be clean and consistent with a strong call to action or message.
Branded WordPress Websites
A branded website gives your organization a great foundation for an online presence, a platform from which to communicate everything you do, everything you stand for. It’s the place where you can tell your story and engage your customers.
Digital Marketing Assets
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Every company needs a marketing plan tailored to their own individual needs and products. We are in tune with our customers and aim to be there every step of the way to create a plan of action that succeeds.
Content Creation
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Whether you need to create a tagline that speaks specifically to your market or a custom proposal written out, we have you covered.
WE SPEND OUR DAYS CRAFTING ARTISTIC AND ENGAGING CONTENT FOR BRANDS.
Having a good idea is simply not good enough. You have to take that idea, nurture it, make it better and bring it to life. That’s where creative kicks in and that is what we’ll do for you.
Visually connecting with your customers is an art. 90% of all human decisions are driven by emotions so we use a unique blend of consumer neuroscience, psychology and behavioral observations to identify what people see, pay attention to and emotionally engage with. It’s why all of our work has emotion embedded within it.
PORTFOLIO
V for v Social network branding
V for V is a same-sex dating website that we developed the branding and tone of voice for. Personality was to be laid-back, fun and approachable.
BONEFISH GRILL® MENU
RE-DESIGN
Bonefish Grill needed a menu redesign using elements and styles most aligned with the updated branding (2019).
CANTATA COFFEE BRANDING
Exploration of branding for an artisan cafe/coffee shop that roasts its own beans. We wanted to keep this minimal while using some nice abstract patterns. Everything from the colors to the patterns – We really wanted the end user to visualize the coffee to the point they can almost smell it just by looking at the branding.
ST. RISE LUXURY BRAND
Branding study for a Luxury Brand. We wanted to explore every aspect of this brand – how they would integrate a not-so-typical loud color into their identity and what typefaces and patterns they might use and how that would all tie in back to the logo and the overall aesthetic.
WE’VE COLLABORATED WITH SOME
GREAT COMPANIES.
WE CREATE BRANDS.
We work with some of the world’s biggest brands, but we’re equally passionate about the work we do with entrepreneurs and small, growing businesses. Our ambition is to do amazing work that builds brands. We are focused on delivering results and offering strategic design that converts.
Our team of people with versatile strengths in design and marketing have experience of over 30 years combined. Our work enables you to grow your business faster and easier, ensuring your business cuts through the noise and delivers a clear message with a consistent visual style that is goal focused.